Your mission
We are looking for a highly analytical and detail-oriented Marketing Reporting Analyst to join our team. In this role, you will collect, consolidate, and analyze marketing data from various sources, create insightful reports and visualizations, and provide actionable recommendations to optimize marketing strategies. You will also be responsible for automating data collection processes to improve efficiency and accuracy.
A key aspect of this role involves collaborating with local marketing managers across Europe to meet specific data needs, delivering both a consolidated view of marketing performance across the region and detailed country-specific breakdowns.
Key Responsibilities
Data Collection and Automation
A key aspect of this role involves collaborating with local marketing managers across Europe to meet specific data needs, delivering both a consolidated view of marketing performance across the region and detailed country-specific breakdowns.
Key Responsibilities
Data Collection and Automation
- Gather and consolidate marketing data from manual and disparate sources, including events, PR, direct marketing, and digital campaigns.
- Identify opportunities to automate data collation and reporting using tools like Excel, SQL, Power BI, or similar platforms.
- Implement and maintain automated solutions to streamline data processes and improve reporting efficiency.
- Develop clear, visually compelling dashboards and reports that showcase key performance indicators (KPIs) and marketing insights.
- Present data-driven narratives that highlight the impact of marketing initiatives and campaigns, ensuring alignment with business objectives.
- Create comprehensive reports that provide a consolidated view of marketing performance across Europe.
- Deliver detailed country-specific breakdowns to highlight individual market contributions and identify localized opportunities.
- Work closely with local marketing managers across Europe to understand their unique data needs and deliver tailored reports.
- Act as a central point of contact for regional data consolidation and ensure consistent reporting standards across countries.
- Analyze marketing performance data to identify trends, opportunities, and areas for improvement.
- Benchmark performance metrics against industry standards and provide actionable recommendations to enhance campaign effectiveness.
- Collaborate with cross-functional teams to ensure marketing data aligns with broader business goals.
- Present insights and recommendations to marketing leaders and stakeholders in a clear and impactful manner.